Research told us consumers wanted to engage with the spirit of Country Racing – the way racing should be. They also wanted more than just a race day experience. They want a connection to the bush and the local regions – to sample produce, wines, entertainment, the landscape and unique local attractions.
We worked on developing the “Get your Heart Racing” Campaign to the new “It’s Got it All” campaign which evolves the brand and has developed a deeper more meaningful connection with the consumer.
We put together this brand campaign last year, and have just found out the exciting news that we have been nominated for a screen music award!
Music + Sound Production by the incredible Rob Upward!