Strategy

Despite the fact that thousands of people pass through everyday, airports often lack a personal touch. We set out to change this by highlighting all the wonderfully personal moments that occur at Melbourne Airport.

Idea

Street photographer Alun Bartsch captured the emotion of farewells, reunions and adventures. The resulting photographs are a stunning reminder of everyday humanity.

Media

Melbourne Airport Moments lived within the airport on gallery walls, lightboxes and as posts on social media.

The Result

Campaign currently live and being received well within terminal and social media.