BACKGROUND

Commercial view, as part of the real estate Victoria association, have been part of the commercial real estate landscape for decades.

Partnering with Balance in 2014.

CLIENT NEEDS

Commercial view partnered with balance to re-launch their brand within a cluttered market.

Required a creative idea that would connect with a range of target markets.

WHAT WE DID

Developed a broad campaign, inclusive of outdoor and transit marketing, press, point of sale and digital elements.

The brand launch campaign gained substantial traction for their targeted audiences and heightened their brand awareness.