BACKGROUND

We started working with CRV in 2010, and together we’ve built a very strong partnership, forming an integral part of the small marketing team.

The industry sustains the equivalent of more than 8,300 full-time jobs in regional Victoria with nearly half of the $1.5 billion in spending generated by the thoroughbred racing industry occurring in regional Victoria.

There are 67 unique country racing clubs across regional Victoria – Country Racing Victoria oversees more than 450 race days per season.

More than 640,000 people attended the country races in Victoria last year.

CLIENT NEEDS

Country Racing Victoria, after extensive consumer research (driven in conjunction with Balance and Quantum Research) required an evolution of the Country Racing brand.

This required a fully integrated and comprehensive campaign, across all media channels, inclusive of a redevelopment of all creative elements.
To learn more about the brand launch visit; campaign brief 

WHAT WE DO

We deliver fully integrated campaigns for each of the key periods in the Country Racing calendar including; Spring Racing, Christmas Period, Family Summer of Racing, Autumn Racing and the Easter season.

Multiple fashion campaigns throughout the year including a stand-alone blog and social media platform. We film and edit video content for the blog across the season.

Develop the full strategic direction for country racing Victoria, both in traditional and online markets.

Major contributor and creative partner on their annual, industry leading, awards evenings.

We deliver a sophisticated digital campaign including;

  • SEM and SEO strategy; including digital marketing, search advertising and remarketing across Adroll and Google
  • Comprehensive social media calendar
  • eDM strategy