Strategy

We were appointed in February 2017 work with and extend the existing “Do the Math” line which was already in market.

Idea

We developed the “equations” campaign to work with “Do the Math” and highlight specific selling points on the brand and specific models to potential buyers.

Media

We created a new URL to channel consumer enquiries as well as magazine ads, a corporate brochure and model brochures, dealer materials and digital banners.

The Result

A steady lift in sales with a record breaking performance (July – Sep 2017)