Strategy

Ted’s Cameras have always held the position of camera expert. Since they opened their first store they’ve built a brand personality based around knowledgeable and helpful staff.

Idea

We created Ted’s Masters to bring this personality online and into social media. Our hand picked Ted’s Masters act as ambassadors for the brand by creating inspiring and educational content housed on the Ted’s Masters’ microsite.

Media

Our Masters opened up Ted's to a huge social media audience, one that would have been impossible to grow organically in such a short amount of time. We also developed a micro site filled with tips and engaging content.

The Result

Our Masters share the program and content with their followers and in turn Ted’s shares their work and profile, perfectly harmonious social media networking at its best.