BACKGROUND

Tourism Holding Limited is one of the largest Campervanning providers in the industry. Balance’s partnership with THL began in 2011.

Known as the destination experts, THL focus on experiential travel with four key brands under their umbrella – Maui, for your Authentic experience, Britz, for your Cultural explorers, and Mighty for your free spirits – Go By Camper, is the developing brand which encapsulates the whole camper van experience for travellers.

PARTNERSHIP INITIATIVES

Through Britz we have worked with a number of Tourism Partners promoting destinational travel. We have worked on joint campaigns with Northern Territory developing the drive campaign ‘Adventure all the way’, we created a website, ran multiple competitions with extended partners such as BIG and Merrel Shoes, ran activation campaigns, developed a range of both traditional and digital media, directed multiple photo shoots, and developed videos.
We worked with Western Australia building cultural experiences and introducing new itineraries of travel. This partnership evolved over time, from setting up an initial microsite, to now being able to host all information and itineraries within the Britz website.

WHAT WE DO

Over recent times the social and online presence for all THL brands has been growing, we are introducing more videos into our social mix, and also working with a number of travel influencers, getting people out on the road documenting their stories which is shared through multiple online channels.

We develop a number of traditional items for Britz, developing their brand collateral on the vehicle fleets, developing press ads, and also presentations and stand creative for their trade shows.