BACKGROUND

Our foundation client. For eleven years we’ve worked together to drive retail sales for the Southern Dealer Network.

Toyota are now the number one manufacturer in Victoria and are in integral part of the AFL.

The Victorian Toyota Dealer network has raised more than $2.5 million dollars for grass roots footy through the ‘Good for Footy’ program.

CLIENT NEEDS

The development of major retail campaigns for the Southern Dealer Network – complimenting brand campaigns.

Fully integrated agency that can produce both traditional and digital components of the above campaigns.

Local Area Marketing strategies and initiatives.

WHAT WE DO

We produce four major retail campaigns a year. Including TV, radio, press, POS and digital.

We help drive their ‘Good for Footy’ program across the dealer network and local communities.

Through brand association, sponsorship, the strong retail program and the ‘Good for Footy’ program we’ve integrated Toyota’s brand and dealers in to local communities that have generated a strong retail lead base.