When Ads Take Over

Whether people care to admit it advertising has had a huge affect on popular culture. Every year the discussion around the half-time ads during Superbowl threatens to outweigh post game analysis, Saturday Night Live and countless other sketch comedy shows have referenced TV advertising for laughs and we still eagerly await movie trailers. But some ads go further than this, some ads actually dictate pop culture and create catch phrases. We thought we’d call out 4 great Australian ads that have significantly contributed to the colloquial Australian language.

‘Not happy Jan’ was the catch phrase of the year 2000. Whether on the school playground or the office tearoom, Australia loved this phrase of unhappiness. It continues to be part of everyone’s vocabulary to this day.

“G-O-G-G-O” will always be met with the response “No, not the dart” and it has since 1992. Again a yellow pages ad managed to transcend TV and into the Australian colloquial.

Yes, Australians have been saying ‘bugger’ since the beginning of time. However this series of Toyota Hilux ads renewed our love for the dinky di word.

We’re giving this particular ad our gold star for effectiveness. Not only has ‘slip slop slap’ stick in Australian’s minds for decades, it has changed national behaviour and helped lead to a reduction in skin cancer.

Honourable mentions go to the ‘Bloody Idiot’ drink driving campaign and the VB theme song. Dishonourable mention goes to Tourism Australia’s “throw a shrimp on the barbie” for misinforming the entire world and frustrating generations of travelling Australians.