Chewing the fat

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10 Great Alternatives to Helvetica.

Yes, we get it, we (designers) all love using Helvetica. It’s the font that time forgot and is set firm in the hearts of all those that love typography. It’s curves are pleasing … read on 

The Iconic Super Bowl Commercial

It was 30 years ago when Apple aired their groundbreaking TV commercial at the American Super Bowl. When the ad was first presented in 1984 to Apple’s Board of Directors, they all put … read on 

Consumer Psychology and the E-Commerce checkout

While enjoying a weekly read on marketingmag.com.au we stumbled across an interesting info graphic about consumer psychology and the e-commerce checkout. The info graphic was content heavy on fascinating stats about consumer interaction … read on 

Are We In Another Tech Bubble?

Last week the messaging service Snapchat turned down a $3 billion offer from Facebook. Many viewed both the offer amount and the fact that it was turned down as crazy considering that all … read on 

Perfecting Email Marketing

eDMs are the preferred medium for many to receive marketing and promotional information. So it is important to ensure that the right planning occurs to ensure the best results for your email marketing. … read on 

Fun Friday Social Media Facts

FACEBOOK Facebook accounts for 50% of all active Internet users and the social network is only going to continue bigger as is expands into Asian, African and South American markets. LINKEDIN Currently 14% … read on 

Advances in Facebook Competitions

Facebook have  announced an update to the policy on brands running competitions on their Facebook page timeline. Marketers no longer need to rely solely on third party apps to run competitions through their … read on 

Let’s get baking!

Here at Balance we appreciate cakes at any time of the day/week. Especially when they are hand made by our  resident baker Lynette. Here is one we’d like to share with you. Let’s … read on 

Everybody loves a touch of the Country…

Here’s a couple of great shots from the Country Racing Victoria’s awards! We thought it was a great night, but we’ll let the pictures do the talking! Be sure to check out Tim … read on 

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