Project name
Ted’s Masters
Client name
Ted’s Cameras
Channel
Digital / Print
Year
2017
Ted’s Masters
Ted’s Cameras
Digital / Print
2017
Ted’s was attracting an older customer group and not building a future with younger demographics. They needed to both reach younger customers and validate the loyalty of older customers.
The idea was “Ted’s Masters”. To build partnerships with leading photographers who had a unique and compelling body of work and a large following on social media. We then used this to support our key brand promises of expertise, value and customer connection. From this, a powerful ambassador program was born.
We recruited leading young photographers and created video content to engage and inspire visitors. Ted’s Masters often do in store meet and greets or seminars, where web visitors could engage with a Ted’s Master and competitions to win a one on one with a Teds Master. We extended our audience by reaching out to brands with a similar database.