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Project name

Toyota Exchange Program

Client name



Digital / Print



The Challenge

At one time a Balance client for 10 years, Victorian Toyota Dealers came to us more recently with the aim of growing their Toyota Exchange Program (TEX). This empowers customers with information to gain the best possible value from the sale of their current Toyota and the best price purchase of their new Toyota.

The Strategy

While the effect of TEX is financial, the benefit is emotional. The feeling that Toyota is in your corner. That they want to be connected to the changes in your life and help you at every stage of your journey, whatever this may bring.

The Work

Dealer communications and point of sale. Web content, customer literature and digital ads.

New vehicles sold
on 2020
decided to trade in