Melbourne Airport – Case Study

Showcasing the airports biggest moments

The Challenge

Despite the fact that thousands of people pass through Melbourne Airport each day, it seemed to lack a certain sense of place  – so they challenged Balance to create a campaign that would stand out, engage and make passengers feel proud of Melbourne as a city, and proud of our airport. We set out to change this by highlighting all the wonderfully personal moments that occur at the Airport.

The Strategy & The Idea

We went for the power of everyday situations and Our Melbourne Airport Moments was born.

Renown street photographer Alun Bartsch captured the emotion of farewells, reunions and adventures. The resulting photographs are a stunning reminder of everyday humanity.

The Work

Melbourne Airport Moments lived within the airport on gallery walls, lightboxes and as posts on social media.

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