Sportspower – Case Study

Repositioning a challenger sports retailer.

The Challenge

Sportspower and Balance have a long history. With more international competition entering the market the brand needed a refresh. Holistically, we developed a campaign that brought SportsPower’s tag line ‘Your Local Expert’ to life,  inspiring customers, members and head office – and ultimately and bring pride back into the brand.

The Idea

The campaign needed to position SportsPower as a leading brand in the retail landscape, and have the ability to roll out at a national and state level but also be utilised in cluster area promotion and at store level.

What was developed was a brand core that stood for ’empowerment’.  The relaunch of  ‘your local expert’ needed to transcend beyond what was for many years – just a positioning line.

The Work

Brand TVC, retail TVC’s, radio, store Point of Sale, Digital and social media campaign

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