Triggering customer dreams
THL are an international camper hire company who own the Mighty, Britz and Maui brands, each of which is targeted at different customer groups. Whilst camper hires were up year on year, there was a slight decline on 4WD campervan hire uptake. The task was to develop a new key campaign for Britz 4WD’s aimed at 30 – 55 year olds with and without families and older travellers.
The strategy and idea
A 4WD camper holiday is like no other because it offers a level of freedom like no other. The campaign carried that promise in a way that encouraged customers to think about their own plans – and then forget them, as the experience of a 4WD allows for uncharted adventures that are more un-achievable in a 2WD option. Strong call to action to encourage them to book and make them real.
Facebook, digital banners, magazine. We also created extensive blog content on 4WD related topics.
Video content, Facebook, digital banners, magazine. We also created extensive blog content on 4WD related topics.
79K Facebook Impressions
10K Youtube views
48.5K Visits to 4WD page on website. (Dec '17 - May '18)