Zouki – Case Study

A new brand based on a simple reality.

The Challenge

Zouki have built a national food and catering group based around hospital cafés and expended this to include organic food, flowers and convenience.

They came to us to develop a consistent brand for their food and café activities to build cumulative consumer awareness and assist their efforts to secure new sites.

The Strategy

Meeting this client we immediately saw the passion and attention to the smallest detail that had taken them from a single café to the position of the business today and this simple reality drove our line “Passion from A to Z”.

The Work

We developed a new brand identity applied to all communications from packaging to online.

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